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Fake news sells better than real news

November 06, 2017 by David Videcette in David Videcette blog post

We've all heard a lot about fake news during 2017. In fact, you’d be forgiven for thinking that it never happened before, such is the hype surrounding it. In the wake of Donald Trump's visit to Japan and #koigate - I take a look at the history of fake news and the motives behind it.

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November 06, 2017 /David Videcette
fake news, Russia, Facebook, social media, Trump, Turin Shroud, Bayeux Tapestry, Malaysian, plane crash, Hillary Clinton, alien baby, Russian, Malaysian airline, Bernie Sanders, facebook marketing, Twitter, twitter marketing, tweets, sponsored posts, sponsored likes, likes, facebook likes, facebook page, Donald Trump, The Clintons, Hillary, Bill, Bill Clinton, Bernie, Sanders, Democrat, Democrats, Republican, Republicans, news, headline, headlines, Macedonia, teenagers, click, clickbait, click-bait, Facebook click, advertising, sponsored, sponsored post, Twitter account, Facebook account, election, vote, voting, voter, voters, electorate, Brexit, votes, scam, scammer, scammers
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I was retweeted more than 213,000 times and this is how it changed my life

September 13, 2017 by David Videcette in David Videcette blog post

#ducktweet broke my Twitter.

Why 20+ million impressions had less impact on my book sales than 2,000 hits to a book review.

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September 13, 2017 /David Videcette
duck, ducks, ducktweet, tweet, tweets, Twitter, viral, social media, Facebook, shares, likes, favourites, impression, impressions, share, viral tweet, Twitter account, social media account, marketing, social media marketing, book marketing, book publishing, book bloggers, book blogger, book review, book reviewers, crime thriller, crime thrillers, police procedural, detective, detective thriller, book, books, fiction, crime fiction, crime readers, crime bloggers, hit, hits, website, blog, blogs, website hits, shared, post, post shares, twitter marketing, facebook marketing, Stephen Fry, Billy Baldwin, William Baldwin, Ron Howard, Celebrity, Celebrity retweets, retweet, retweets, retweeter, retweeters, social proof, brand, branding, brand reinforcement, brand awareness, reader, readers, thriller, thrillers, Theseus Paradox, Detriment, The Detriment, police, policing, crime, terrorism, fluffy animals, animal video, duck video, ducks jumping, ducklings, ducklings jumping, ducks jumping from building
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Fake news sells better than real news

June 01, 2017 by David Videcette in David Videcette blog post

We've all heard a lot about fake news during 2017. In fact, you’d be forgiven for thinking that it never happened before, such is the hype surrounding it. In the wake of Donald Trump's visit to Japan and #koigate - I take a look at the history of fake news and the motives behind it.

Read More
June 01, 2017 /David Videcette
fake news, Russia, Facebook, social media, Trump, Turin Shroud, Bayeux Tapestry, Malaysian, plane crash, Hillary Clinton, alien baby, Russian, Malaysian airline, Bernie Sanders, facebook marketing, Twitter, twitter marketing, tweets, sponsored posts, sponsored likes, likes, facebook likes, facebook page, Donald Trump, The Clintons, Hillary, Bill, Bill Clinton, Bernie, Sanders, Democrat, Democrats, Republican, Republicans, news, headline, headlines, Macedonia, teenagers, click, clickbait, click-bait, Facebook click, advertising, sponsored, sponsored post, Twitter account, Facebook account, election, vote, voting, voter, voters, electorate, Brexit, votes, scam, scammer, scammers
David Videcette blog post
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